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Plain-language explanations of C2PA, Content Credentials, and media metadata — and what they actually do and don't prove.
Why You Should Remove GPS Metadata Before Sharing Photos
The practical reasoning for stripping GPS data before posting or sending a photo — real scenarios, not hypothetical fear.
What Information Can a Photo Reveal?
Beyond what's visible at a glance, here's the fuller picture of what a single photo can disclose about you — both from its metadata and its content.
What Metadata Is Stored in MP4, MOV, and WebM Files?
A format-by-format breakdown of how MP4, MOV, and WebM containers actually store metadata, and what that means for checking and cleaning each one.
Image Metadata vs Image Content: What's the Difference?
Metadata and visual content are two separate privacy surfaces that need separate tools. Here's why conflating them leads to a false sense of security.
How to Remove Image Metadata
Which metadata-removal tool to use depending on what you're trying to strip, and what each one actually guarantees.
How to Check Image Metadata
A practical walkthrough of checking a photo's metadata — which tool to use depending on what you're trying to find out.
How GPS Location Is Stored in Photos
The technical detail of how GPS coordinates get encoded into a photo's EXIF data, and why they're more precise than most people expect.
What Information Can EXIF Contain? A Field Reference
A practical reference of the specific fields EXIF metadata can carry, grouped by category, with what each one actually reveals.
How C2PA Content Credentials Work
The technical mechanism behind C2PA: manifests, assertions, ingredients, claim generators, and digital signatures, explained without the marketing language.
What Does 'C2PA Manifest Detected' Mean?
A breakdown of exactly what each status our C2PA Checker can show — detected, not detected, and validation states — actually means.
What Are Content Credentials?
Content Credentials is Adobe's consumer-facing name for C2PA data. Here's what the badge means when you see it, and what it doesn't.
How to Protect Your Privacy Before Sharing a Photo
A practical checklist for reviewing what a photo reveals about you before you post or send it.
What Metadata Is Stored in Videos?
A look at what technical and descriptive metadata video files typically carry, and how it differs from photo metadata.
C2PA vs EXIF: What's the Difference?
C2PA and EXIF are both embedded in media files, but they serve completely different purposes. Here's how they compare.
What Is XMP Metadata?
XMP metadata explained: Adobe's extensible, XML-based metadata standard, what it typically carries, and why it's a common place to find AI-tool signatures.
Can Removing Metadata Remove an AI Label?
Why stripping C2PA and other embedded metadata is not the same as defeating a platform's independent AI-content detection.
What Is IPTC Metadata?
IPTC metadata explained: the descriptive, rights, and provenance fields photographers and publishers add to images, and where the standard came from.
How to Remove GPS Metadata From a Photo
A practical, step-by-step guide to removing embedded GPS location data from a photo before sharing it.
What Is EXIF Metadata?
EXIF metadata explained: what cameras and phones actually record inside a photo file, and why it matters for privacy.
What Is C2PA?
A plain-language explanation of the Coalition for Content Provenance and Authenticity (C2PA), what it standardizes, and what it doesn't guarantee.